Advertising Work

For my final project in ADV 208, The Big Idea in Advertising, my group developed a strategic plan for the Chrysler Pacifica. The project encompassed several key components: Brand and Advertising History, Situation Analysis, Competitor Analysis, Target Consumer Identification, Positioning Statement, Creative Brief, and Creative Executions.

Through this process, I gained invaluable experience working with a team to craft an advertising strategy. This hands-on approach bettered my ability to analyze market trends, understand consumer behavior, and translate insights into creative ideas. These skills will undoubtedly be valuable as I continue my journey in Advertising.